3 Legs of a Balanced Marketing Function

When you think about marketing, you might immediately think of prospecting for new clients. And that’s the marketing that most accountants need. But once you get clients, your marketing is not quite done. There are two more very important marketing functions to consider. When you add them,

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Need More Clients, But Hate the Idea of Selling?

Most accountants dislike marketing and selling.  They’ve been taught it’s salesy, greedy, pushy, or all of the above.  And in professional services like accounting, you have to be extra careful about how you come across.  The tough part is, even some of the value-based selling is no

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