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Archive for the Accounting Marketing Category

Three Ways to Price Your Accounting Services

The most popular ways to price your accounting services are: Hourly Pricing. Fixed Fee. Value Pricing. The definitions of these three methods vary because accounting vendors and consultants don’t always agree on what they are. The key difference among the three methods is the basis or starting

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How to Get Your Clients to Understand Your Value

A couple of the questions that you asked about revenue-building included questions on “value.” We perceive our services one way, our clients perceive our services another way, and often there is a mismatch between the two. At the core of this issue is the concept of value.

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Three Fab Freebies to Grow Your Accounting Business

The best time to acquire new clients is now, during tax season, when clients are most interested in their numbers. My first freebie gift to you is my “111 ‘Low-Hanging Fruit’ Ways to Work Less, Make More, and Serve Clients Better.” It’s full of tips on marketing

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Why 2017 Is the Year of The Accountant

Accountants have finally arrived.  This upcoming tax season and year-end should be the best you ever have in your career.  Here’s why. I got my CPA in 1980.  (Yes, I was three years old.)  A few years later, in 1984, a movie came out that had a

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Why Offering Packages Can Catapult Your Revenue

business partners discussing data

I am super-honored to be speaking at the huge and spectacular QuickBooks Connect conference in October in San Jose, CA.  And since I can’t wait, I thought I would give you a speak preview of what I am speaking about in today’s article. Why Offering Packages Can

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How to Create and Sell Advisory Services

First let’s define advisory services by what they are not. They are not compliance services. Sales tax issues, bookkeeping, payroll, and tax preparation are all compliance services. Advisory services should leave the client better off in profits, efficiency, peace of mind, or time. Tax planning, cash flow

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4 Ways to Shoot Your Marketing Self in the Foot This Tax Season (Especially If You Want More Clients)

It’s so easy to get behind when it’s busy season.  Some things can wait, but these five tactical mistakes will cost you big money if you don’t address them immediately. They might sound basic, but every week I see these mistakes repeated over and over again. Here’s

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5 Ways to Make Your Business Look More Professional

What’s your top concern in your business?  How does it compare to others? In today’s article, we’ll take a look at the AICPA PCPS (Private Companies Practice Section) CPA Firm Top Issues Survey.   Our Advisor Accelerated course starts October 29, and the early bird deadline has

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3 Legs of a Balanced Marketing Function

When you think about marketing, you might immediately think of prospecting for new clients. And that’s the marketing that most accountants need. But once you get clients, your marketing is not quite done. There are two more very important marketing functions to consider. When you add them,

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Need More Clients, But Hate the Idea of Selling?

Most accountants dislike marketing and selling.  They’ve been taught it’s salesy, greedy, pushy, or all of the above.  And in professional services like accounting, you have to be extra careful about how you come across.  The tough part is, even some of the value-based selling is no

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