For those of you who have current clients in your accounting practice, this is a great spreadsheet exercise you can do to identify what I call “low-hanging fruit,” which means added revenue that will not take too much time or money to go after. Open Excel or
Read more →It’s quite common for accounting firms (even the regionals) to have no marketing plan in place. The marketing plan might very well be, “get as many referrals as we can.” Or it might be a number for each partner (which is not a marketing plan). Or it
Read more →I hear more accountants grumbling every day about how price-sensitive their prospects and clients have gotten. And they are right, to a degree. The economy has caused even the rich to count their pennies, and the percentage of people who look at a price tag before they
Read more →If you are stuck at the same income level from last year and the year before, and you’re working harder and longer hours than you ever have, then I’d like to help. I’ll never forget the years I drove around town from client to client, fixing QuickBooks
Read more →Small business owners have limited budgets for marketing, so it’s essential that they spend the money, and especially their time, as wisely as possible. Too often, I see entrepreneurs costing themselves money and time when it comes to many of the marketing choices they make. Here are
Read more →When you’re in business for yourself, there are some things prospects do need to know about you in order to make a good business decision about hiring you. When you hide these basics, it can make it look like you have something to hide, you’re not serious
Read more →Got a new accounting website, but getting no emails? Got new QuickBooks or accounting certifications but your phone still doesn’t ring? Got your business cards printed, but all those that you passed out at the last event haven’t turned into business? It could be you have a
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You don’t have to be the Ritz-Carlton or Mercedes to provide your customer with a great experience. Just a little forethought and planning will make a huge difference. Here are five tips for your consideration: 1- Five Senses What does your customer taste, touch, smell, see, and
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How can we attract the most clients with our limited marketing budget and time, plus make it fun? Here are five ideas to get your phone ringing more often and with the right prospects for your business. 1. Wear t-shirts with your logo. I wouldn’t have believed
Read more →It’s rare that I lose business to competitors, and it’s also not an accident. If you are losing business to your competitors, here are some strategies you can use to “become a category of one,” as they say in marketing. 1. Build your brand. In accounting, professional services,
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