Archive for the Grow Your Accounting Practice Category

Think back to December 4, 2012 for just a minute.  Where were you in your business?  What were your revenues, salary, and profits at that time?  What were your clients like?  What were your biggest issues? If we don’t occasionally look back to take a snapshot at

“What do you think about your accountant?” I asked my tablemate at the Stevie Awards dinner on November 8, 2013. My tablemate was a gentleman from Georgia who was attending the dinner with his wife who was a finalist for a Stevie Award in the Women Executive

Attending and learning from conferences can be amazing opportunities for your career or your business.  They can also be huge money drains.  It’s easy to take a look at the conference registration and make a quick decision about whether we can afford it – or even worse

Here’s the scenario:  You are a QuickBooks ProAdvisor and you are interested in growing your business.  You, along with hundreds of other people, just heard Brad Smith, the president of Intuit, Inc. give a keynote speech and you are in the audience. After the speech is over,

Over 400 women and about 5 men attended the AICPA’s Women’s Conference in Washington DC last week.   This was a gathering of “big firm” leaders, with little representation from the tiny firms, where I like to play.  Nevertheless, women (and some men, especially shy, introverted ones) from

SANDI SMITH LEYVA NAMED FINALIST IN 10th ANNUAL STEVIE® AWARDS FOR WOMEN IN BUSINESS Stevie Award Winners to Be Announced in New York on November 8 Plano, TX – October 11, 2013 – Sandi Smith Leyva was named a Finalist in two categories – Maverick of the

One of the value-added services we can offer clients is to align their chart of accounts with their tax form so that the numbers are easy to pull off at tax time.    But there’s an even bigger opportunity if we take a deeper look. The traditional expense

One of the most valuable assets I have is my list of clients and subscribers.  I wouldn’t be in business if it weren’t for my clients, and I am grateful for each of you every day. Big Benefits Keeping a formal list of clients and subscribers in

As a marketing channel, public relations is one of my personal favorites.  It includes getting mentioned in news or trade media and publications, having an article you wrote published or reprinted, applying for and winning awards, or otherwise being in the public eye for one reason or

Early in my career, one of my favorite things to teach was Maslow’s four stages of learning.  I still think it’s one of the most valuable and profound pieces of information I have come across in my learning. Here they are: Unconscious incompetence. Conscious incompetence. Conscious competence.