by Sandi Leyva | Oct 6, 2010 | Grow Your Accounting Practice
Renee Daggett is one ambitious entrepreneur. A juggler by heart, she is studying for her Enrolled Agent designation, managing her team of four bookkeepers and CPAs, and constantly looking for ways to improve her business. And that’s just this Fall’s lineup. One of the...
by Sandi Leyva | Sep 29, 2010 | Grow Your Accounting Practice
The single-most important factor for success lies right under your hat, in your brain. Your ability to control and shape your mind into a success engine lies solely with you, and no one else. There are three areas to master at the foundational level in order for you...
by Sandi Leyva | Sep 22, 2010 | Grow Your Accounting Practice
The lowly business card: we don’t give it a second thought before we get the thing printed up, and we just do what everyone else does. Many people, new in business, get the business card printed before they’re really ready to, which causes many of the mistakes I list...
by Sandi Leyva | Sep 15, 2010 | Grow Your Accounting Practice
If you’re an expert at something, don’t be the best-kept secret on your block. Get the word out about what you can offer others, and one way to do that easily, especially if you’re a professional, is to build your reputation. Here are 10 quick tips to boost yours. Get...
by Sandi Leyva | Sep 8, 2010 | Grow Your Accounting Practice
As the head of your own company, you are constantly making decisions that will hopefully help your company grow. When you need advice, whom do you turn to? One option is to join a group of non-competing peers who contribute their creativity, objectivity, and wisdom to...
by Sandi Leyva | Sep 1, 2010 | accounting websites
Just about everyone I know needs more customers. To that end, let’s take a look at the tried and true accounting web site. An article I wrote several years ago still rings true today, whether you use WordPress, have set up a blog for your main accounting website, or...
by Sandi Leyva | Aug 18, 2010 | Grow Your Accounting Practice
According to an article published in Harvard Business Review, three scientists, Ranjay Gulati, Nitin Nohria, and Franz Wohlgezogen, conducted a study to discover the strategies that generated the most – and the least – profits in lean times. First, here’s a list of...
by Sandi Leyva | Aug 11, 2010 | Grow Your Accounting Practice
Everyone is looking on the income statement to find places to cut their business expenses. But the best place to look is not on a report; it’s in the habits, processes, and procedures that you and your team do through your work day. It’s also in the mindsets, the...
by Sandi Leyva | Aug 4, 2010 | Grow Your Accounting Practice
It’s far less expensive to keep your existing clients happy than it is to find new clients, especially since the trust factor between people is at an all-time low. So you might want to think about re-directing a portion of your marketing attention on your existing...
by Sandi Leyva | Jul 29, 2010 | Grow Your Accounting Practice
Mary Kay Ash, the cosmetics queen is credited for saying “People are definitely a company’s greatest asset.” I believe many executives and entrepreneurs would agree. But how much time and money have we spent as entrepreneurs on making bad hiring decisions? I’m...
