by Sandi Leyva | Mar 24, 2010 | accounting websites
First of all, let’s define WordPress. It is a blog platform. At first glance, it’s attractive because Google ranks blogs higher than web sites. But that’s only under certain conditions. There are two flavors of WordPress: WordPress.com and WordPress.org. I’ll take...
by Sandi Leyva | Mar 17, 2010 | Grow Your Accounting Practice
When I realized how all of us in my coach’s million-dollar mastermind had default ring tones on our iPhones, I thought how boring we all must be. I wondered if wealthy people, or at least the people in this group, lacked creativity and individualism? But that wasn’t...
by Sandi Leyva | Mar 10, 2010 | Accounting Marketing
It seems there are hundreds of questions swirling around how to follow up with prospects. The raw truth is that very few people follow up at all. Kristy Rogers, Executive Managing Director of South Bay Chapters of eWomen Network, says that, on average, only 2 percent...
by Sandi Leyva | Mar 3, 2010 | Grow Your Accounting Practice
You might already have an answer in mind. My students have given me many answers to that question over the years. Some people feel there is a hidden formula that only high achievers understand. Most people feel like you need to be driven to work hundred-hour weeks....
by Sandi Leyva | Feb 24, 2010 | Grow Your Accounting Practice
Recently, a CPA, a banker, and a mergers and acquisitions specialist worked together to hold a seminar for individuals who want to turn a business idea into a startup. They had a great turnout and the M&A expert continued to meet with 4-6 highly qualified leads....
by Sandi Leyva | Feb 17, 2010 | Grow Your Accounting Practice
Peter’s boss had quite a reputation of being hard to please. Peter’s co-worker, Molly, had just been yelled at and was developing a fear of him. She was assigned to develop a presentation for him and was scared. Peter learned about motor imagery a few days before...
by Sandi Leyva | Feb 10, 2010 | Accounting Marketing
If you have an hourly business model, ask yourself how you can sell more hours. I just spoke to a group that spent only 30 – 40 percent of their time on billable work for clients. The rest of their time was spent on admin and marketing. That’s too low; it should be...
by Sandi Leyva | Feb 4, 2010 | Grow Your Accounting Practice
It really did happen when I was flying around the world in 1995. The small airplane engine stopped while we were over the 50-degree waters of the Atlantic Ocean, 1,000 miles from any land. Silence. Nothing. My heart started racing so fast, and for a split second I...
by Sandi Leyva | Jan 27, 2010 | Accounting Marketing
A few years ago, I had the pleasure of sailing into the Yokohama harbor at daybreak. The British cruise ship I was on was greeted with much fanfare by the harbor police boat, two fire boats that sprayed six water jet streams each a hundred feet into the air, and the...
by Sandi Leyva | Jan 13, 2010 | Grow Your Accounting Practice
A great theme for 2010 is to get good at the basics and forget all of the frilly attention-catching fads out there. I believe the people who are going to do well this year are the ones who are working on focus and clarity, whether they’re running a business, holding...
