There are many great things about getting referrals. First, referrals have a built-in trust that helps you move through the sales process faster. Second, there’s almost no marketing cost involved. Third, they tend to make a better long-term client. Unfortunately, many business owners take a reactive approach
Read more →Are you looking for a private, exclusive business growth program that will support you in propelling your accounting business to a whole new level in 2013? Coaching is an amazing way to move your business forward at a very rapid pace. Unfortunately, coaching programs as well as
Read more →I first heard the term “consumption marketing” from Bret Ridgeway of Speaker Fulfillment Services. He’s the guy who does my product warehousing; he helps me sends all of our clients the binders and CDs that they order. I don’t know if he coined the term, but I
Read more →I hear more accountants grumbling every day about how price-sensitive their prospects and clients have gotten. And they are right, to a degree. The economy has caused even the rich to count their pennies, and the percentage of people who look at a price tag before they
Read more →As a small business owner, you wear many hats. It’s hard to be an expert at all of the hats you have to wear, and that includes the hat that has to make good decisions about your website. In some cases, vendors don’t make this any easier,
Read more →Got a new accounting website, but getting no emails? Got new QuickBooks or accounting certifications but your phone still doesn’t ring? Got your business cards printed, but all those that you passed out at the last event haven’t turned into business? It could be you have a
Read more →It’s true: the richest entrepreneurs are the ones that know their numbers inside and out. But I’m not just talking about the numbers on the traditional income statement or balance sheet. I’m talking about numbers that will allow you to dig deeper into strategically changing the profitability
Read more →I have a peach tree in my backyard, and right now, the peaches are ready to be plucked. I have to get my 6-foot ladder, climb all the way to the top rung that you are allowed to stand on, lean against the side of the house
Read more →WordPress is a free platform for blogs. It has been around for several years, and has skyrocketed in popularity. You can use WordPress for your accounting or QuickBooks website as well and combine your accounting blog and your accounting website in one smooth installation. The 2 huge
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