The Power of Complimentary

Today’s biggest marketing challenge is getting people’s attention, then getting their trust. One way to completely knock down the trust issue is to let prospects receive a small sample of value from you at no charge. Because the trust factor is at an all-time historical low, you

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The Power of Deadlines

In the accounting profession, there are a ton of deadlines.  Month-end, quarter-end, and year-end.  Payroll taxes, sales taxes, and corporate taxes.   And extension deadlines, filing deadlines, and payment deadlines, to name just a few. All of these deadlines may be a headache to business owners and accountants

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His and Her Brains at Work

Are men’s and women’s brains different, when it comes to the workplace? The answer is a resounding YES, and more importantly, science is finding that men and women work differently. When a woman works like a man does, her health suffers. Here are three things that are

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The 21-day Myth

You’ve probably heard it takes 21 days to form a habit or to learn something new. Our brains love precise answers like this one because it seems so accurate. We latch onto it as if it’s true, since it takes fewer brain resources to just accept the

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