Want to charge more for your services? One way is to offer clients more value. Your fees and your value to the client should go hand in hand. Here are nine ideas to increase your value to your clients: 1- Offer a guarantee. You might feel like
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You don’t have to be the Ritz-Carlton or Mercedes to provide your customer with a great experience. Just a little forethought and planning will make a huge difference. Here are five tips for your consideration: 1- Five Senses What does your customer taste, touch, smell, see, and
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How can we attract the most clients with our limited marketing budget and time, plus make it fun? Here are five ideas to get your phone ringing more often and with the right prospects for your business. 1. Wear t-shirts with your logo. I wouldn’t have believed
Read more →When I worked in the corporate world, it was always great to get a raise. Now that I am an entrepreneur, raises are replaced by increases in revenue and profits. More revenue and profits are nice, as long as we’re not working correspondingly more hours. So how
Read more →It’s rare that I lose business to competitors, and it’s also not an accident. If you are losing business to your competitors, here are some strategies you can use to “become a category of one,” as they say in marketing. 1. Build your brand. In accounting, professional services,
Read more →You may have seen my “Five Simple Steps..” binder; it’s a stand-alone product I’ve had for nearly two years and is the foundation for the Accelerator programs. But wait before you flip to the next email. Do you know the biggest mistake people are making within the
Read more →If you’ve spent any time at all in business talking with prospects on the phone or in person, then you probably have a list of benefits or advantages that you like to mention about your company to every prospect. You may have a very structured way of
Read more →A few weeks ago, I received two envelopes, one from Saks and one from Neiman’s. I opened the Saks one first. It had a $25 gift card, which I got excited about, until I read the fine print. I had to spend $150 to get the $25.
Read more →As you build your relationships with your clients, it’s always a good thing to see how you can serve them even better. Here are eleven ways you can add value to your existing services which will enable you to stand out from the competition, serve the client
Read more →Change is hard on all of us, and there’s no exception when it comes to new customers taking a first step to do business with you. The question is, how can you make it easier for clients to get through that change so that they will do
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