by Sandi Leyva | Dec 20, 2011 | Grow Your Accounting Practice
When I worked in the corporate world, it was always great to get a raise. Now that I am an entrepreneur, raises are replaced by increases in revenue and profits. More revenue and profits are nice, as long as we’re not working correspondingly more hours. So how can...
by Sandi Leyva | Dec 13, 2011 | Accounting Marketing
It’s rare that I lose business to competitors, and it’s also not an accident. If you are losing business to your competitors, here are some strategies you can use to “become a category of one,” as they say in marketing. 1. Build your brand. In accounting,...
by Sandi Leyva | Dec 13, 2011 | Accounting Marketing
You may have seen my “Five Simple Steps..” binder; it’s a stand-alone product I’ve had for nearly two years and is the foundation for the Accelerator programs. But wait before you flip to the next email. Do you know the biggest mistake people are making within the...
by Sandi Leyva | Dec 6, 2011 | Accounting Marketing
You may have heard about the marketing funnel before. There are lots of variations, and I want to cover it in a way that helps us examine our mix of products, services, and prices. The funnel can be pictured like a big “V.” At the top, wide-open part, there are a...
by Sandi Leyva | Nov 29, 2011 | Accounting Marketing
If you’ve spent any time at all in business talking with prospects on the phone or in person, then you probably have a list of benefits or advantages that you like to mention about your company to every prospect. You may have a very structured way of going about...
by Sandi Leyva | Nov 22, 2011 | Accounting Marketing
A few weeks ago, I received two envelopes, one from Saks and one from Neiman’s. I opened the Saks one first. It had a $25 gift card, which I got excited about, until I read the fine print. I had to spend $150 to get the $25. There were some other constraints, but by...
by Sandi Leyva | Nov 15, 2011 | Grow Your Accounting Practice
Most of us have an idea about what our character strengths are. A few years back, a scientist named Christopher Peterson developed a global list of 24 strengths that all humans have. These break down into the following six major categories: Wisdom and Knowledge:...
by Sandi Leyva | Nov 10, 2011 | Accounting Marketing
Every working day, we’re all slammed with hundreds of things to do. We might need to occasionally slow down and ask ourselves whether we are working on the most profitable things we could for our business. Are we constantly fighting fires, dealing with urgent but not...
by Sandi Leyva | Oct 19, 2011 | Grow Your Accounting Practice
As you build your relationships with your clients, it’s always a good thing to see how you can serve them even better. Here are eleven ways you can add value to your existing services which will enable you to stand out from the competition, serve the client better,...
by Sandi Leyva | Oct 5, 2011 | Grow Your Accounting Practice
We all have far more sources of wealth available to us in addition to the assets we normally count as financial wealth. A great skill to add to our tool box is that of resourcefulness. Learning and practicing being resourceful has always come in handy for me while...
