Is It Really a Marketing Problem?

In March, I sent out a 1-question survey to my local women’s groups in which I am a member (Women in Consulting, and eWomen Network in San Jose). Thirty-two entrepreneurs shared their answers with me. Here is what they said was their number one challenge to growing...

Why Is Marketing So Expensive?

Just about every small business owner I know dislikes the time and expense it takes to market their business. They’re networking at meetings, running ads, or joining groups to attract clients. They have a limited budget and they have limited time. They aren’t...