by Sandi Leyva | Jun 19, 2012 | Accounting Marketing
Small business owners have limited budgets for marketing, so it’s essential that they spend the money, and especially their time, as wisely as possible. Too often, I see entrepreneurs costing themselves money and time when it comes to many of the marketing...
by Sandi Leyva | May 9, 2012 | Accounting Marketing
When you’re in business for yourself, there are some things prospects do need to know about you in order to make a good business decision about hiring you. When you hide these basics, it can make it look like you have something to hide, you’re not serious about...
by Sandi Leyva | Apr 17, 2012 | Accounting Marketing
Got a new accounting website, but getting no emails? Got new QuickBooks or accounting certifications but your phone still doesn’t ring? Got your business cards printed, but all those that you passed out at the last event haven’t turned into business? It could be you...
by Sandi Leyva | Feb 22, 2012 | Accounting Marketing
You don’t have to be the Ritz-Carlton or Mercedes to provide your customer with a great experience. Just a little forethought and planning will make a huge difference. Here are five tips for your consideration: 1- Five Senses What does your customer taste, touch,...
by Sandi Leyva | Feb 9, 2012 | Accounting Marketing
How can we attract the most clients with our limited marketing budget and time, plus make it fun? Here are five ideas to get your phone ringing more often and with the right prospects for your business. 1. Wear t-shirts with your logo. I wouldn’t have...
by Sandi Leyva | Dec 13, 2011 | Accounting Marketing
It’s rare that I lose business to competitors, and it’s also not an accident. If you are losing business to your competitors, here are some strategies you can use to “become a category of one,” as they say in marketing. 1. Build your brand. In accounting,...
