by Sandi Leyva | May 5, 2010 | Accounting Marketing
Just about every small business owner I know dislikes the time and expense it takes to market their business. They’re networking at meetings, running ads, or joining groups to attract clients. They have a limited budget and they have limited time. They aren’t...
by Sandi Leyva | Apr 14, 2010 | Accounting Marketing
I recently met a professional organizer that helps people get their business and life in order again. She holds your hand while you throw out stuff you’d like to keep forever but that’s simply not practical anymore. The really good organizers even get you to the point...
by Sandi Leyva | Mar 10, 2010 | Accounting Marketing
It seems there are hundreds of questions swirling around how to follow up with prospects. The raw truth is that very few people follow up at all. Kristy Rogers, Executive Managing Director of South Bay Chapters of eWomen Network, says that, on average, only 2 percent...
by Sandi Leyva | Feb 10, 2010 | Accounting Marketing
If you have an hourly business model, ask yourself how you can sell more hours. I just spoke to a group that spent only 30 – 40 percent of their time on billable work for clients. The rest of their time was spent on admin and marketing. That’s too low; it should be...
by Sandi Leyva | Jan 27, 2010 | Accounting Marketing
A few years ago, I had the pleasure of sailing into the Yokohama harbor at daybreak. The British cruise ship I was on was greeted with much fanfare by the harbor police boat, two fire boats that sprayed six water jet streams each a hundred feet into the air, and the...
by Sandi Leyva | Jan 13, 2010 | Accounting Marketing
A great theme for 2010 is to get good at the basics and forget all of the frilly attention-catching fads out there. I believe the people who are going to do well this year are the ones who are working on focus and clarity, whether they’re running a business, holding...
