by Sandi Leyva | May 24, 2011 | Grow Your Accounting Practice
I’m currently reading Chip Conley’s book, The Rebel Rules: Daring to Be Yourself in Business. Despite its name, the book doles out fairly standard business advice, except for a handful of tiny tidbits of sheer brilliance. One is the list of items that...
by Sandi Leyva | Apr 12, 2011 | Grow Your Accounting Practice
Every week, do you get wonderful, exciting calls from new clients who want to use your services? You might want to talk with every one of them to get the sale. The problem is, if you do, you’re likely to go bankrupt. Let me explain. Each...
by Sandi Leyva | Apr 6, 2011 | Grow Your Accounting Practice
When you feel compassion for someone, how does it feel to you? Does it feel sad, scary, loving, or a mixture? Think about it before you read on. When was the last time you felt compassion? Who were you with? Who was it for? What was happening to them? What did you...
by Sandi Leyva | Mar 23, 2011 | Grow Your Accounting Practice
One of the most important characteristics of our business is the reputation that our business earns with others. What clients, employees, vendors, partners, and competitors think about our business matters a great deal. Our business’s reputation directly affects...
by Sandi Leyva | Mar 16, 2011 | Grow Your Accounting Practice
Today’s biggest marketing challenge is getting people’s attention, then getting their trust. One way to completely knock down the trust issue is to let prospects receive a small sample of value from you at no charge. Because the trust factor is at an all-time...
by Sandi Leyva | Mar 2, 2011 | Grow Your Accounting Practice
In the accounting profession, there are a ton of deadlines. Month-end, quarter-end, and year-end. Payroll taxes, sales taxes, and corporate taxes. And extension deadlines, filing deadlines, and payment deadlines, to name just a few. All of...
