Websites. Networking. Social Media. Direct Mail. Chat Bots. Events. Google Ads. Blogging. Open Houses. Newsletters. Trade Shows. Speaking. Remarketing. Messaging. Cold Calling. And that’s just the beginning. Today, there’s an endless list of places to find clients, but your time and resources are limited. What’s working? What’s
Read more →In the accounting industry, cloud accounting is a hot topic. Accountants and bookkeepers are moving their clients off of desktop software and onto cloud accounting applications to reap the many benefits of productivity, security, and collaboration that these tools offer. This trend goes hand in hand with
Read more →When you ask an employee or partner of one of the top accounting firms what advisory services are, you’ll get a list with at least some of these items on it: Personal Financial Planning Fraud Detection Technology Services IT Assurance Business Valuation Mergers and Acquisitions Litigation Support
Read more →There might be riches in niches, but there is a better way to grow your practice than specializing in niches. Instead of niches, determine the ideal client that is right for you.You might be surprised by how many you are already working with. Try this exercise: Obtain
Read more →A top business priority is to make sure we keep the clients we have. A large part of our marketing time should be devoted to strengthening and expanding the current client relationships we already have. And there’s no way to better do that than to increase communications
Read more →How did you come up with the price you charge clients? Did you pick a number based on what you heard someone else charge? (which happens to be against FTC trade rules) Or do you have an elaborate estimating process? Hopefully, your answer is somewhere in between.
Read more →A couple of the questions that you asked about revenue-building included questions on “value.” We perceive our services one way, our clients perceive our services another way, and often there is a mismatch between the two. At the core of this issue is the concept of value.
Read more →Perhaps you’ve just come off a great tax season. Your bank account is healthy – the fattest it will be all year. How can you continue your revenue momentum? Here are five ideas that will help you increase your revenue while serving your clients well. Serve your
Read more →I’m super-close to finishing the updates on the JumpStart Your Accounting Business course I’ll be teaching live in June. I created this course in 2013 and have strived to improve it every year. It includes 8.5 hours of webinar training, one ebook, and several forms, samples, and
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If you can’t stand the thought of looking at another tax return, you’re not alone. Each busy season seems to have its own set of complexities and tight deadlines. Now that it’s over, your clients still need your financial smarts – in the form of advisory services.
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