by Sandi Leyva | May 2, 2013 | Accounting Marketing
After over 30 years in this profession, accounting has never been more promising and more exciting. The main reason is technology is driving data entry costs so low that it’s just about to disappear. That means we can finally focus on helping small...
by Sandi Leyva | Jan 17, 2013 | Accounting Marketing
If you could avoid just one or two of those time-consuming networking meetings this year, would you be interested? One way to do that is to beef up your online presence with these five fast and simple ideas. 1. Tell prospects what to do next. Most web sites that offer...
by Sandi Leyva | Dec 4, 2012 | Accounting Marketing
For those of you who have current clients in your accounting practice, this is a great spreadsheet exercise you can do to identify what I call “low-hanging fruit,” which means added revenue that will not take too much time or money to go after. Open Excel or your...
by Sandi Leyva | Oct 9, 2012 | Accounting Marketing
It’s quite common for accounting firms (even the regionals) to have no marketing plan in place. The marketing plan might very well be, “get as many referrals as we can.” Or it might be a number for each partner (which is not a marketing plan). Or it might be, “if it’s...
by Sandi Leyva | Jul 4, 2012 | Accounting Marketing
I hear more accountants grumbling every day about how price-sensitive their prospects and clients have gotten. And they are right, to a degree. The economy has caused even the rich to count their pennies, and the percentage of people who look at a price...
by Sandi Leyva | Jun 28, 2012 | Accounting Marketing
If you are stuck at the same income level from last year and the year before, and you’re working harder and longer hours than you ever have, then I’d like to help. I’ll never forget the years I drove around town from client to client, fixing...
