by Sandi Leyva | Oct 30, 2013 | Grow Your Accounting Practice
Over 400 women and about 5 men attended the AICPA’s Women’s Conference in Washington DC last week. This was a gathering of “big firm” leaders, with little representation from the tiny firms, where I like to play. Nevertheless, women (and some men,...
by Sandi Leyva | Oct 14, 2013 | Grow Your Accounting Practice
SANDI SMITH LEYVA NAMED FINALIST IN 10th ANNUAL STEVIE® AWARDS FOR WOMEN IN BUSINESS Stevie Award Winners to Be Announced in New York on November 8 Plano, TX – October 11, 2013 – Sandi Smith Leyva was named a Finalist in two categories – Maverick of the Year and...
by Sandi Leyva | Oct 9, 2013 | Grow Your Accounting Practice
One of the value-added services we can offer clients is to align their chart of accounts with their tax form so that the numbers are easy to pull off at tax time. But there’s an even bigger opportunity if we take a deeper look. The traditional...
by Sandi Leyva | Sep 11, 2013 | Grow Your Accounting Practice
One of the most valuable assets I have is my list of clients and subscribers. I wouldn’t be in business if it weren’t for my clients, and I am grateful for each of you every day. Big Benefits Keeping a formal list of clients and subscribers in a list management...
by Sandi Leyva | Sep 5, 2013 | Grow Your Accounting Practice
As a marketing channel, public relations is one of my personal favorites. It includes getting mentioned in news or trade media and publications, having an article you wrote published or reprinted, applying for and winning awards, or otherwise being in the public...
by Sandi Leyva | Aug 28, 2013 | Grow Your Accounting Practice
Early in my career, one of my favorite things to teach was Maslow’s four stages of learning. I still think it’s one of the most valuable and profound pieces of information I have come across in my learning. Here they are: Unconscious incompetence. Conscious...
