by Sandi Leyva | Feb 10, 2010 | Accounting Marketing
If you have an hourly business model, ask yourself how you can sell more hours. I just spoke to a group that spent only 30 – 40 percent of their time on billable work for clients. The rest of their time was spent on admin and marketing. That’s too low; it should be...
by Sandi Leyva | Feb 4, 2010 | Grow Your Accounting Practice
It really did happen when I was flying around the world in 1995. The small airplane engine stopped while we were over the 50-degree waters of the Atlantic Ocean, 1,000 miles from any land. Silence. Nothing. My heart started racing so fast, and for a split second I...
by Sandi Leyva | Jan 27, 2010 | Accounting Marketing
A few years ago, I had the pleasure of sailing into the Yokohama harbor at daybreak. The British cruise ship I was on was greeted with much fanfare by the harbor police boat, two fire boats that sprayed six water jet streams each a hundred feet into the air, and the...
by Sandi Leyva | Jan 13, 2010 | Grow Your Accounting Practice
A great theme for 2010 is to get good at the basics and forget all of the frilly attention-catching fads out there. I believe the people who are going to do well this year are the ones who are working on focus and clarity, whether they’re running a business, holding...
by Sandi Leyva | Jan 13, 2010 | Grow Your Accounting Practice
One Tip That Saves Me Hours a Week One thing that happens on my computer is I tend to check my email too often. It’s almost addictive. (And if you’ve been on Twitter, that’s even worse.) Do any of you do that? (Or maybe, worse, you have email coming in all day long...
