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Xero and Intuit “Drah-Mah” http://venturebeat.com/2013/10/13/xero-intuit-funding/ Marketing video  I found on the AccountantsWorld website http://youtu.be/E4uEFX-cvZ0 Fortune Reveals Top Women in Business http://www.cbsnews.com/8301-505268_162-57606871/fortune-reveals-top-women-in-business/ This Netflix Employee Just Raised the Bar for Awesome Customer Service – A Must-Read for Trekkies http://venturebeat.com/2013/10/11/awesome-netflix-customer-service-conversation/#! Four Roadblocks to Women in Business http://smallbusiness.foxbusiness.com/entrepreneurs/2013/10/09/4-roadblocks-to-women-in-business/

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Seven Quick Social Media Tips

It’s likely your friends and peers are urging you to get on the social media bandwagon.  Hearing about social media is unavoidable these days. We have many clients that feel stressed about the whole topic.  The stress or guilt comes in when they don’t really want to

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10th Annual Stevie® Awards for Women in Business

SANDI SMITH LEYVA NAMED FINALIST IN 10th ANNUAL STEVIE® AWARDS FOR WOMEN IN BUSINESS Stevie Award Winners to Be Announced in New York on November 8 Plano, TX – October 11, 2013 – Sandi Smith Leyva was named a Finalist in two categories – Maverick of the

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Links I Like

Supreme Court to Decide Payroll Tax Issue on Severance Pay http://www.forbes.com/sites/anthonynitti/2013/10/01/supreme-court-to-decide-whether-severance-payments-are-subject-to-fica-taxes/ California Crackdown on Tax Evaders – Good for Business? http://www.mercurynews.com/california/ci_24260205/legislation-aims-crack-down-tax-evasion Xero Offers Free QuickBooks Conversion Service http://www.xero.com/us/convert Please take Intuit’s Rates Survey https://www.surveymonkey.com/s/intuitratesurvey

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Is Your Chart of Accounts Stuck in the 1970s?

One of the value-added services we can offer clients is to align their chart of accounts with their tax form so that the numbers are easy to pull off at tax time.    But there’s an even bigger opportunity if we take a deeper look. The traditional expense

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Refer A Friend

We’re pretty jazzed to announce our new Accountant’s Accelerator 2014 Refer-A-Friend special offer.  We’d love for you to help us spread the word about our program.  And we think you should be rewarded for your efforts. So here’s the offer: Tell your accountant friends about our program. 

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Links I Like

Hiring Smart http://www.bbc.com/capital/story/20130926-how-three-top-execs-hire-smart In praise of ignorance http://www.ted.com/talks/stuart_firestein_the_pursuit_of_ignorance.html Startup Wisdom from 3 Millionaire Entrepreneurs http://www.entrepreneur.com/article/226877

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5 Ways to Attract Higher-Quality Clients

Many accountants serve clients with extremely small businesses that gross six figures a year or even less.  These clients are prone to being price-sensitive and often struggle with budgets and cash flow.   If you’re serving these clients, you’re definitely meeting an important need in the marketplace, but

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Links I Like

The Most Powerful Women Entrepreneurs http://www.forbes.com/sites/carisommer/2013/09/19/who-are-the-most-powerful-women-entrepreneurs/ The traits that separate CEOs from other leaders http://www.cgma.org/Magazine/News/Pages/20138772.aspx Why Are Americans Giving Up Their Citizenship? http://www.bbc.co.uk/news/magazine-24135021

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6 Marketing and Selling Metrics Accountants Should Measure

One way I try to help accountants embrace marketing is to fill my training sessions with spreadsheets and numbers, things that most accountants love working on.  There’s a lot of insecurity around learning marketing, but when accountants hear they need to do some spreadsheets first, they dive

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