You don’t have to be the Ritz-Carlton or Mercedes to provide your customer with a great experience. Just a little forethought and planning will make a huge difference. Here are five tips for your consideration: 1- Five Senses What does your customer taste, touch, smell, see, and
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How can we attract the most clients with our limited marketing budget and time, plus make it fun? Here are five ideas to get your phone ringing more often and with the right prospects for your business. 1. Wear t-shirts with your logo. I wouldn’t have believed
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It’s 2012, and according to all of the experts, we’re in for a wild ride this year. With predictions of the end of the world, political egos running wild, and a couple of dictators still in power who aren’t right in the head, 2012 may just be
Read more →There are dozens (and maybe hundreds) of ways your business can leak money. In this article, I’ll visit three ideas that are fairly simple to implement and may be some great goals for you to consider for 2012. 1. Multi-tasking. It’s so interesting how multi-tasking makes our
Read more →When I worked in the corporate world, it was always great to get a raise. Now that I am an entrepreneur, raises are replaced by increases in revenue and profits. More revenue and profits are nice, as long as we’re not working correspondingly more hours. So how
Read more →It’s rare that I lose business to competitors, and it’s also not an accident. If you are losing business to your competitors, here are some strategies you can use to “become a category of one,” as they say in marketing. 1. Build your brand. In accounting, professional services,
Read more →You may have seen my “Five Simple Steps..” binder; it’s a stand-alone product I’ve had for nearly two years and is the foundation for the Accelerator programs. But wait before you flip to the next email. Do you know the biggest mistake people are making within the
Read more →You may have heard about the marketing funnel before. There are lots of variations, and I want to cover it in a way that helps us examine our mix of products, services, and prices. The funnel can be pictured like a big “V.” At the top, wide-open
Read more →If you’ve spent any time at all in business talking with prospects on the phone or in person, then you probably have a list of benefits or advantages that you like to mention about your company to every prospect. You may have a very structured way of
Read more →A few weeks ago, I received two envelopes, one from Saks and one from Neiman’s. I opened the Saks one first. It had a $25 gift card, which I got excited about, until I read the fine print. I had to spend $150 to get the $25.
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