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Five Ways to Increase Your Referrals Without Bugging Everyone You Know

On May 15, 2012   /   Grow Your Accounting Practice  

No one likes to feel like they are bothering their current clients for more referrals, and yet the best way to get business is to increase referrals. So how do you get more referrals without “bugging” your current clients? Here are five ways: 1. Clone your referral

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Are You Too Private for Your Business’s Own Good?

On May 9, 2012   /   Accounting Marketing  

When you’re in business for yourself, there are some things prospects do need to know about you in order to make a good business decision about hiring you.  When you hide these basics, it can make it look like you have something to hide, you’re not serious

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Five Ways to Refresh, Rejuvenate, and Revitalize Your Practice

On May 1, 2012   /   Grow Your Accounting Practice  

Even though we own our own businesses, there can be days when we may not feel fully motivated to perform all the tasks we need to do to run our businesses (much less aggressively grow our businesses).  And although that holds us back, we’re all human and

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Five Ways to Work Less While Making More

On April 25, 2012   /   Grow Your Accounting Practice  

We all want to work less, and I can’t think of any group that works as hard as tax accountants in March and April, when the entire country needs assistance with their books and on their taxes in about an 8-week span of time. No matter what

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Your Weakest Link in Marketing for Accounting or QuickBooks Services

On April 17, 2012   /   Accounting Marketing  

Got a new accounting website, but getting no emails? Got new QuickBooks or accounting certifications but your phone still doesn’t ring? Got your business cards printed, but all those that you passed out at the last event haven’t turned into business? It could be you have a

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What Are Your Odds of Getting Your Taxes Audited by IRS?

On April 15, 2012   /   Grow Your Accounting Practice  

Will you get audited by the IRS? Here are your odds, courtesy of the IRS and found in the Journal of Accountancy, Tax Matters, April 2012, page 59. If you filed your tax return as an individual in 2011, the odds of getting audited depend on your

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Five Numbers Every Business Owner Should Know

On April 10, 2012   /   Grow Your Accounting Practice  

It’s true: the richest entrepreneurs are the ones that know their numbers inside and out.  But I’m not just talking about the numbers on the traditional income statement or balance sheet.  I’m talking about numbers that will allow you to dig deeper into strategically changing the profitability

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My “Stuff I Should Not Be Doing” List

On March 8, 2012   /   Grow Your Accounting Practice  

I’m thrilled to be coached by some mentors that have reached substantial economic success.  One of the ways I have learned from them that allows me to reach and stretch myself to grow my business is by training the little voice inside my head to repeat what

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Nine Value-Adds to Command a Higher Fee

On February 29, 2012   /   Grow Your Accounting Practice  

Want to charge more for your services? One way is to offer clients more value. Your fees and your value to the client should go hand in hand. Here are nine ideas to increase your value to your clients: 1- Offer a guarantee. You might feel like

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Five Tips for an Exceptional Customer Experience

On February 22, 2012   /   Accounting Marketing  

You don’t have to be the Ritz-Carlton or Mercedes to provide your customer with a great experience. Just a little forethought and planning will make a huge difference. Here are five tips for your consideration: 1- Five Senses What does your customer taste, touch, smell, see, and

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About the Founder

Sandi Leyva is a CPA, Author, World Traveler, Copilot, Neuroscientist, and Marketing Strategist. Only one in 150 million women has done what Sandi has done successfully: copiloted a single-engine airplane around the world. Combine that accomplishment with a stellar business career, a 100-country travel itinerary, and volunteer work on four continents, and you have a one-of-a-kind speaker for your special event. Read more about Sandi.


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