by Sandi Leyva | Apr 25, 2012 | Grow Your Accounting Practice
We all want to work less, and I can’t think of any group that works as hard as tax accountants in March and April, when the entire country needs assistance with their books and on their taxes in about an 8-week span of time. No matter what you do for a living, you...
by Sandi Leyva | Apr 17, 2012 | Accounting Marketing
Got a new accounting website, but getting no emails? Got new QuickBooks or accounting certifications but your phone still doesn’t ring? Got your business cards printed, but all those that you passed out at the last event haven’t turned into business? It could be you...
by Sandi Leyva | Apr 15, 2012 | Grow Your Accounting Practice
Will you get audited by the IRS? Here are your odds, courtesy of the IRS and found in the Journal of Accountancy, Tax Matters, April 2012, page 59. If you filed your tax return as an individual in 2011, the odds of getting audited depend on your reported income level...
by Sandi Leyva | Apr 10, 2012 | Grow Your Accounting Practice
It’s true: the richest entrepreneurs are the ones that know their numbers inside and out. But I’m not just talking about the numbers on the traditional income statement or balance sheet. I’m talking about numbers that will allow you to dig deeper into...
by Sandi Leyva | Mar 8, 2012 | Grow Your Accounting Practice
I’m thrilled to be coached by some mentors that have reached substantial economic success. One of the ways I have learned from them that allows me to reach and stretch myself to grow my business is by training the little voice inside my head to repeat what they...
by Sandi Leyva | Feb 29, 2012 | Grow Your Accounting Practice
Want to charge more for your services? One way is to offer clients more value. Your fees and your value to the client should go hand in hand. Here are nine ideas to increase your value to your clients: 1- Offer a guarantee. You might feel like offering a guarantee is...
by Sandi Leyva | Feb 22, 2012 | Accounting Marketing
You don’t have to be the Ritz-Carlton or Mercedes to provide your customer with a great experience. Just a little forethought and planning will make a huge difference. Here are five tips for your consideration: 1- Five Senses What does your customer taste, touch,...
by Sandi Leyva | Feb 9, 2012 | Accounting Marketing
How can we attract the most clients with our limited marketing budget and time, plus make it fun? Here are five ideas to get your phone ringing more often and with the right prospects for your business. 1. Wear t-shirts with your logo. I wouldn’t have...
by Sandi Leyva | Jan 14, 2012 | Grow Your Accounting Practice
It’s 2012, and according to all of the experts, we’re in for a wild ride this year. With predictions of the end of the world, political egos running wild, and a couple of dictators still in power who aren’t right in the head, 2012 may just be the year to declare...
by Sandi Leyva | Dec 28, 2011 | Grow Your Accounting Practice
There are dozens (and maybe hundreds) of ways your business can leak money. In this article, I’ll visit three ideas that are fairly simple to implement and may be some great goals for you to consider for 2012. 1. Multi-tasking. It’s so interesting how multi-tasking...
