by Sandi Leyva | Oct 9, 2013 | Grow Your Accounting Practice
One of the value-added services we can offer clients is to align their chart of accounts with their tax form so that the numbers are easy to pull off at tax time. But there’s an even bigger opportunity if we take a deeper look. The traditional...
by Sandi Leyva | Oct 8, 2013 | Accountant’s Accelerator
We’re pretty jazzed to announce our new Accountant’s Accelerator 2014 Refer-A-Friend special offer. We’d love for you to help us spread the word about our program. And we think you should be rewarded for your efforts. So here’s the offer: Tell your...
by Sandi Leyva | Oct 4, 2013 | Links
Hiring Smart http://www.bbc.com/capital/story/20130926-how-three-top-execs-hire-smart In praise of ignorance Startup Wisdom from 3 Millionaire Entrepreneurs...
by Sandi Leyva | Oct 2, 2013 | Accounting Marketing
Many accountants serve clients with extremely small businesses that gross six figures a year or even less. These clients are prone to being price-sensitive and often struggle with budgets and cash flow. If you’re serving these clients, you’re...
by Sandi Leyva | Sep 27, 2013 | Links
The Most Powerful Women Entrepreneurs http://www.forbes.com/sites/carisommer/2013/09/19/who-are-the-most-powerful-women-entrepreneurs/ The traits that separate CEOs from other leaders http://www.cgma.org/Magazine/News/Pages/20138772.aspx Why Are Americans Giving Up...
by Sandi Leyva | Sep 25, 2013 | Accounting Marketing
One way I try to help accountants embrace marketing is to fill my training sessions with spreadsheets and numbers, things that most accountants love working on. There’s a lot of insecurity around learning marketing, but when accountants hear they need to do some...
by Sandi Leyva | Sep 20, 2013 | Links
The art of misdirection Calculate your ideal and breakeven hourly rate http://freelanceswitch.com/rates/ Gender Equity at Harvard – Surprising! http://www.nytimes.com/2013/09/08/education/harvard-case-study-gender-equity.html?hp&_r=1& Top 10 trends from...
by Sandi Leyva | Sep 18, 2013 | accounting websites
If you don’t already have a domain name for your website (or you’ve never liked the one you have), here are eight tips on how to choose the best domain name that will help your site get found and help you get more business. Choose more than one. Don’t stop at...
by Sandi Leyva | Sep 13, 2013 | Links
The worst word in business: busy! (Another justification to learn time management) http://theweek.com/article/index/249334/the-worst-word-in-business-busy#! Study says women want more work-life balance than a paycheck. True of you?...
by Sandi Leyva | Sep 11, 2013 | Links
We’re thrilled and honored that Accounting Today has named Sandi Smith Leyva and her company in the “Ones to Watch” column, which is the “Honorable Mention” list of the 2013 Top 100 Most Influential People in Accounting. We celebrate with all of our clients who are...
