Today’s biggest marketing challenge is getting people’s attention, then getting their trust. One way to completely knock down the trust issue is to let prospects receive a small sample of value from you at no charge. Because the trust factor is at an all-time historical low, you
Read more →In the accounting profession, there are a ton of deadlines. Month-end, quarter-end, and year-end. Payroll taxes, sales taxes, and corporate taxes. And extension deadlines, filing deadlines, and payment deadlines, to name just a few. All of these deadlines may be a headache to business owners and accountants
Read more →Are men’s and women’s brains different, when it comes to the workplace? The answer is a resounding YES, and more importantly, science is finding that men and women work differently. When a woman works like a man does, her health suffers. Here are three things that are
Read more →In school, during both my undergraduate courses and my MBA classes, I took Marketing 101, or something close to that. I learned the four P’s: product, price, place, and promotion. I aced the class. When I started my first business at age 13, I ran an ad
Read more →How many times a day do we tell ourselves with the little voice in our head that we’re falling short of the ideal we have for ourselves? “I forgot to add the salt, so I ruined the recipe.” “I’m not good enough.” “I was mistaken.” “I’m not
Read more →I don’t know about you, but I listen closely when Kiyla Fenell has something to say. She’s already had not one, not two, but THREE 7-figure businesses in the medical field (plus a few 6-figures businesses), and she’s quite young (she has a 4-year-old daughter). She’s a
Read more →Let’s do the math. To earn a million dollars in a year, you have to bring in $83,333 per month. Assuming you bill hourly and work for the standard 1,000 billable hours per year, you need to charge $1,000 per hour. If you want to make five
Read more →Many of you ask me what marketing technology vendors I use in my business. I thought I’d make it easy on me and answer all of you at once! Please note that these are not necessarily recommendations; your business requirements may be completely different from mine. In
Read more →Do kids care less about people in need these days? A recent study shows a dramatic drop in empathy among college students today compared to 30 years ago. Seventy-five percent of students today rated themselves lower in empathy than those from 30 years ago. Worse, a rise
Read more →Could you use a bit of extra cash each month? I think most people would say yes. Here are several tips to start your new year with a little more green in your pocket. If you bill your time by the hour and sometimes forget to write
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