by Sandi Leyva | Jun 7, 2011 | Grow Your Accounting Practice
There’s something special about the word ritual. It sounds sacred, like you wouldn’t dare break it. It sounds a little mysterious, as if there’s a component you can’t quite control. And it sounds colorful, like something full of character that you...
by Sandi Leyva | May 24, 2011 | Grow Your Accounting Practice
I’m currently reading Chip Conley’s book, The Rebel Rules: Daring to Be Yourself in Business. Despite its name, the book doles out fairly standard business advice, except for a handful of tiny tidbits of sheer brilliance. One is the list of items that...
by Sandi Leyva | May 10, 2011 | accounting websites
It might feel like the internet, your website, and marketing in general is just one big game of chance. Large companies gamble millions on SuperBowl commercials, while small companies gamble on trade shows, networking groups, and answering the next hot...
by Sandi Leyva | Apr 26, 2011 | accounting websites
WordPress is a free platform for blogs. It has been around for several years, and has skyrocketed in popularity. You can use WordPress for your accounting or QuickBooks website as well and combine your accounting blog and your accounting website in...
by Sandi Leyva | Apr 12, 2011 | Grow Your Accounting Practice
Every week, do you get wonderful, exciting calls from new clients who want to use your services? You might want to talk with every one of them to get the sale. The problem is, if you do, you’re likely to go bankrupt. Let me explain. Each...
by Sandi Leyva | Apr 6, 2011 | Grow Your Accounting Practice
When you feel compassion for someone, how does it feel to you? Does it feel sad, scary, loving, or a mixture? Think about it before you read on. When was the last time you felt compassion? Who were you with? Who was it for? What was happening to them? What did you...
by Sandi Leyva | Mar 30, 2011 | accounting websites
Did you know you only have about 2 seconds to get the attention of your web visitor these days? That means that your accounting website must have what I call “The Caffeine Factor.” What happens when you drink a beverage like coffee with caffeine in it? You...
by Sandi Leyva | Mar 23, 2011 | Grow Your Accounting Practice
One of the most important characteristics of our business is the reputation that our business earns with others. What clients, employees, vendors, partners, and competitors think about our business matters a great deal. Our business’s reputation directly affects...
by Sandi Leyva | Mar 16, 2011 | Grow Your Accounting Practice
Today’s biggest marketing challenge is getting people’s attention, then getting their trust. One way to completely knock down the trust issue is to let prospects receive a small sample of value from you at no charge. Because the trust factor is at an all-time...
by Sandi Leyva | Mar 2, 2011 | Grow Your Accounting Practice
In the accounting profession, there are a ton of deadlines. Month-end, quarter-end, and year-end. Payroll taxes, sales taxes, and corporate taxes. And extension deadlines, filing deadlines, and payment deadlines, to name just a few. All of...
