by Sandi Leyva | Feb 23, 2011 | Grow Your Accounting Practice
Are men’s and women’s brains different, when it comes to the workplace? The answer is a resounding YES, and more importantly, science is finding that men and women work differently. When a woman works like a man does, her health suffers. Here are three things that are...
by Sandi Leyva | Feb 16, 2011 | Grow Your Accounting Practice
In school, during both my undergraduate courses and my MBA classes, I took Marketing 101, or something close to that. I learned the four P’s: product, price, place, and promotion. I aced the class. When I started my first business at age 13, I ran an ad and was able...
by Sandi Leyva | Feb 9, 2011 | Grow Your Accounting Practice
How many times a day do we tell ourselves with the little voice in our head that we’re falling short of the ideal we have for ourselves? “I forgot to add the salt, so I ruined the recipe.” “I’m not good enough.” “I was mistaken.” “I’m not smart enough.” “I didn’t get...
by Sandi Leyva | Feb 2, 2011 | Grow Your Accounting Practice
I don’t know about you, but I listen closely when Kiyla Fenell has something to say. She’s already had not one, not two, but THREE 7-figure businesses in the medical field (plus a few 6-figures businesses), and she’s quite young (she has a 4-year-old daughter). She’s...
by Sandi Leyva | Jan 26, 2011 | Grow Your Accounting Practice
Let’s do the math. To earn a million dollars in a year, you have to bring in $83,333 per month. Assuming you bill hourly and work for the standard 1,000 billable hours per year, you need to charge $1,000 per hour. If you want to make five million in one year,...
by Sandi Leyva | Jan 19, 2011 | Grow Your Accounting Practice
Many of you ask me what marketing technology vendors I use in my business. I thought I’d make it easy on me and answer all of you at once! Please note that these are not necessarily recommendations; your business requirements may be completely different from...
by Sandi Leyva | Jan 12, 2011 | Grow Your Accounting Practice
Do kids care less about people in need these days? A recent study shows a dramatic drop in empathy among college students today compared to 30 years ago. Seventy-five percent of students today rated themselves lower in empathy than those from 30 years ago. Worse, a...
by Sandi Leyva | Jan 5, 2011 | Grow Your Accounting Practice
Could you use a bit of extra cash each month? I think most people would say yes. Here are several tips to start your new year with a little more green in your pocket. If you bill your time by the hour and sometimes forget to write your time down (I know I’m guilty),...
by Sandi Leyva | Dec 29, 2010 | Grow Your Accounting Practice
With all the noise and competition in the marketplace today, it makes sense to look outside conventional areas for a competitive advantage. I’ve always said the biggest competitive advantage is right under your own hat: developing your mind. Here are ten proven areas...
by Sandi Leyva | Dec 22, 2010 | Grow Your Accounting Practice
I had the chance this year to attend about a dozen events and buy products or packages from entrepreneurs who are following the internet marketing model. These entrepreneurs make their money through coaching programs, information products, and events, to name a few...
