by Sandi Leyva | Dec 13, 2011 | Accounting Marketing
It’s rare that I lose business to competitors, and it’s also not an accident. If you are losing business to your competitors, here are some strategies you can use to “become a category of one,” as they say in marketing. 1. Build your brand. In accounting,...
by Sandi Leyva | Dec 13, 2011 | Accounting Marketing
You may have seen my “Five Simple Steps..” binder; it’s a stand-alone product I’ve had for nearly two years and is the foundation for the Accelerator programs. But wait before you flip to the next email. Do you know the biggest mistake people are making within the...
by Sandi Leyva | Dec 6, 2011 | Accounting Marketing
You may have heard about the marketing funnel before. There are lots of variations, and I want to cover it in a way that helps us examine our mix of products, services, and prices. The funnel can be pictured like a big “V.” At the top, wide-open part, there are a...
by Sandi Leyva | Nov 29, 2011 | Accounting Marketing
If you’ve spent any time at all in business talking with prospects on the phone or in person, then you probably have a list of benefits or advantages that you like to mention about your company to every prospect. You may have a very structured way of going about...
by Sandi Leyva | Nov 22, 2011 | Accounting Marketing
A few weeks ago, I received two envelopes, one from Saks and one from Neiman’s. I opened the Saks one first. It had a $25 gift card, which I got excited about, until I read the fine print. I had to spend $150 to get the $25. There were some other constraints, but by...
