by Sandi Leyva | Mar 30, 2011 | accounting websites
Did you know you only have about 2 seconds to get the attention of your web visitor these days? That means that your accounting website must have what I call “The Caffeine Factor.” What happens when you drink a beverage like coffee with caffeine in it? You...
by Sandi Leyva | Mar 23, 2011 | Grow Your Accounting Practice
One of the most important characteristics of our business is the reputation that our business earns with others. What clients, employees, vendors, partners, and competitors think about our business matters a great deal. Our business’s reputation directly affects...
by Sandi Leyva | Mar 16, 2011 | Grow Your Accounting Practice
Today’s biggest marketing challenge is getting people’s attention, then getting their trust. One way to completely knock down the trust issue is to let prospects receive a small sample of value from you at no charge. Because the trust factor is at an all-time...
by Sandi Leyva | Mar 2, 2011 | Grow Your Accounting Practice
In the accounting profession, there are a ton of deadlines. Month-end, quarter-end, and year-end. Payroll taxes, sales taxes, and corporate taxes. And extension deadlines, filing deadlines, and payment deadlines, to name just a few. All of...
by Sandi Leyva | Feb 23, 2011 | Grow Your Accounting Practice
Are men’s and women’s brains different, when it comes to the workplace? The answer is a resounding YES, and more importantly, science is finding that men and women work differently. When a woman works like a man does, her health suffers. Here are three things that are...
