by Sandi Leyva | Aug 29, 2019 | accounting firm development, Accounting Marketing
Websites. Networking. Social Media. Direct Mail. Chat Bots. Events. Google Ads. Blogging. Open Houses. Newsletters. Trade Shows. Speaking. Remarketing. Messaging. Cold Calling. And that’s just the beginning. Today, there’s an endless list of places to find clients,...
by Sandi Leyva | Jun 15, 2017 | Accounting Marketing
The most popular ways to price your accounting services are: Hourly Pricing. Fixed Fee. Value Pricing. The definitions of these three methods vary because accounting vendors and consultants don’t always agree on what they are. The key difference among the three...
by Sandi Leyva | Jun 7, 2017 | accounting firm development, Accounting Marketing
A couple of the questions that you asked about revenue-building included questions on “value.” We perceive our services one way, our clients perceive our services another way, and often there is a mismatch between the two. At the core of this issue is the concept of...
by Sandi Leyva | Feb 14, 2017 | accounting firm development, Accounting Marketing
The best time to acquire new clients is now, during tax season, when clients are most interested in their numbers. My first freebie gift to you is my “111 ‘Low-Hanging Fruit’ Ways to Work Less, Make More, and Serve Clients Better.” It’s full of tips on marketing and...
by Sandi Leyva | Dec 12, 2016 | Accounting Marketing
Accountants have finally arrived. This upcoming tax season and year-end should be the best you ever have in your career. Here’s why. I got my CPA in 1980. (Yes, I was three years old.) A few years later, in 1984, a movie came out that had a...
by Sandi Leyva | Sep 21, 2016 | Accounting Marketing, accounting practice development, profitability, QuickBooks marketing
I am super-honored to be speaking at the huge and spectacular QuickBooks Connect conference in October in San Jose, CA. And since I can’t wait, I thought I would give you a speak preview of what I am speaking about in today’s article. Why Offering Packages...
