by Sandi Leyva | Jul 27, 2012 | Grow Your Accounting Practice
The days are long gone when the only way to build your business was by hiring full time employees. Now there are so many more choices. Many employees are interested in part-time work. Some prefer to work virtually, which frees a company up from being limited to local...
by Sandi Leyva | Jul 17, 2012 | Grow Your Accounting Practice
Summer can be slow for some accounting firms and especially some tax firms. But it doesn’t have to be if you know what to do. Here are five ideas you can use to boost not only your summer revenue, but your revenue all year long....
by Sandi Leyva | Jul 12, 2012 | Grow Your Accounting Practice
I first heard the term “consumption marketing” from Bret Ridgeway of Speaker Fulfillment Services. He’s the guy who does my product warehousing; he helps me sends all of our clients the binders and CDs that they order. I don’t know if he coined the term,...
by Sandi Leyva | Jul 4, 2012 | Accounting Marketing
I hear more accountants grumbling every day about how price-sensitive their prospects and clients have gotten. And they are right, to a degree. The economy has caused even the rich to count their pennies, and the percentage of people who look at a price...
by Sandi Leyva | Jun 28, 2012 | Accounting Marketing
If you are stuck at the same income level from last year and the year before, and you’re working harder and longer hours than you ever have, then I’d like to help. I’ll never forget the years I drove around town from client to client, fixing...
