by Sandi Leyva | Jun 28, 2012 | Accounting Marketing
If you are stuck at the same income level from last year and the year before, and you’re working harder and longer hours than you ever have, then I’d like to help. I’ll never forget the years I drove around town from client to client, fixing...
by Sandi Leyva | Jun 26, 2012 | accounting websites
As a small business owner, you wear many hats. It’s hard to be an expert at all of the hats you have to wear, and that includes the hat that has to make good decisions about your website. In some cases, vendors don’t make this any easier, and in the...
by Sandi Leyva | Jun 19, 2012 | Accounting Marketing
Small business owners have limited budgets for marketing, so it’s essential that they spend the money, and especially their time, as wisely as possible. Too often, I see entrepreneurs costing themselves money and time when it comes to many of the marketing...
by Sandi Leyva | Jun 12, 2012 | Grow Your Accounting Practice
I’m pretty sure that I am not the only accountant who has made the following mistakes with clients. Here are a couple of ideas to help us remember what we know that the client doesn’t and why it costs us when we forget. 1. Clients do not know how to evaluate our...
by Sandi Leyva | Jun 5, 2012 | accounting websites
Once you’ve gotten your web site in tip top shape, it’s time to let the world know about it. One way is to set up profiles on the web that drive traffic back to your site. Here are five places you can do just that: 1. Intuit’s QuickBooks ProAdvisor...
by Sandi Leyva | May 23, 2012 | Grow Your Accounting Practice
Many of you already know how easy and profitable it is to offer Intuit’s Assisted Payroll service to clients, especially if you are part of the ProAdvisor program or are an Intuit Solution Provider. Once you get a client set up on Assisted, there are even more ways...
by Sandi Leyva | May 15, 2012 | Grow Your Accounting Practice
No one likes to feel like they are bothering their current clients for more referrals, and yet the best way to get business is to increase referrals. So how do you get more referrals without “bugging” your current clients? Here are five ways: 1. Clone your referral...
by Sandi Leyva | May 9, 2012 | Accounting Marketing
When you’re in business for yourself, there are some things prospects do need to know about you in order to make a good business decision about hiring you. When you hide these basics, it can make it look like you have something to hide, you’re not serious about...
by Sandi Leyva | May 1, 2012 | Grow Your Accounting Practice
Even though we own our own businesses, there can be days when we may not feel fully motivated to perform all the tasks we need to do to run our businesses (much less aggressively grow our businesses). And although that holds us back, we’re all human and cannot...
